Due to the decreasing attention spans of children and their reliance on online videos, it has become necessary to adopt an attention-grabbing approach that is highly exaggerated. This means being excessively loud, colorful, and even a bit obnoxious.
To begin, I created some initial sketches and ideas for styles and mascot characters.
Next, We have our designs.
I wanted to use that Obnoxious theme I discussed earlier and went for a vibrant, sherbert-type color scheme. For better or worse, your eyes will be drawn to it walking down the chip aisle.
Now I could stop here, but I wanted to have some fun with this, so going back to Blender I created some fully rendered mockups.
Finally, I rendered out an animation and did some more magic in After Effects.
This project helped me refine more of my Blender skills and brand development. Going with the obnoxious theme was a lot of fun and allowed me to show a bit of humor in my designs.